I'm Ray — a Digital Art Director who's spent the last 10+ years moving between brand, campaign, and product work, usually all at once.

I lead a design team at Walmart Canada, directing cross-category campaigns, building asset systems, and keeping craft sharp across 4 designers. Before that, I was a Product Designer at Dynamic Funds, working on the design system and digital platforms behind one of Canada's largest asset managers.A career spent in-house teaches you how big organizations actually work — the approval chains, the brand governance, the pace. More importantly, it teaches you how to make good work happen inside all of that anyway. For me, good work means hierarchy that actually guides people, copy that doesn't try too hard, and interactions worth the attention they ask for.Outside of work: travel, cooking, photography, and the occasional prototype I'll never ship.