Leading Brand Consistency at Scale

Walmart Canada

Led a team of eight designers across every category vertical on Walmart.ca, keeping the brand consistent while five campaigns ran in parallel. Owned seasonal campaigns end to end — Ramadan, Easter, back-to-school — from concept through launch, alongside the constant undercurrent of site migrations, audits, and product launches that fill the calendar but rarely make it into a portfolio. The core challenge: making sure a Ramadan hero banner and a recipe page mockup still read as the same brand, not two separate fire drills. The team held strict adherence to brand standards and timelines; built creative for distinct customer segments; and kept injecting novelty into seasonal work while staying aligned with the broader marketing strategy.

2024

Art Direction