OneVest lit up Nasdaq's Times Square screen and Toronto's TSX screen to broadcast its Series B milestone across both cities.

Led a team of eight designers across Walmart.ca, delivering seasonal campaigns, product launches, and site updates while maintaining brand consistency, meeting tight deadlines, and creating engaging experiences for diverse customer segments.

Refreshed brand and site for a therapist

Built a component library and documentation for Dynamic Funds so product teams stopped reinventing buttons, forms, and layouts — and stopped re-litigating fonts in every design review.

Designed my own wedding end to end — email invite, landing page, RSVP flow, and day-of signage — with zero approval rounds since I was both client and designer. A bold, personal concept evolved across each touchpoint, from digital funnel to physical space.

A Toronto vegan lifestyle creator wanted her site to finally look like her, not another templated blogger theme. See how a brand kit pulled from her own photography — plus a CMS she could run herself — turned her scattered online presence into one cohesive brand.

Turned industry research into animated data storytelling for RBC Investor & Treasury Services.

Designed advertising materials and event collateral for Canada's largest festival at the intersection of arts and technology.

Product storytelling in motion — walking institutional clients through a new digital service tool.

Intelex, a Toronto startup in workplace health and safety, hosts an annual event showcasing the latest industry innovations to clients and community members. I designed and oversaw production of the event from concept to execution.

A promotional marketing campaign to boost advisor involvement

Solved two UX problems — tedious food tracking and unreadable nutrition labels — with a "say it, scan it, snap it" logging flow, refined through two rounds of usability testing.