Built Around Her, Not a Template

Ilmie

Ilmie D, a Toronto-based vegan lifestyle and technology content creator, needed her online presence to actually look like her — confident, editorial, and distinct from another templated blogger theme. I built a brand kit and website from scratch, pulling the color palette and type system from her own photography rather than a generic "lifestyle blog" look, and gave her a CMS she could run herself. The redesign extended into her social presence, replacing flat, stock-feeling flat-lays with a photography direction that put Ilmie front and center, so her feed and site finally read as one brand. The responsive design kept the editorial feel intact across devices, and the site was structured to support ad placements for revenue.

2020

Brand Design