The design process began with a collection of pictures and a new brand kit, aiming to create a style that reflected her confident personality and honest approach. The color scheme was chosen to be elegant and modern, blending with Ilmie's honesty and confidence.The website had an editorial feel that fit with the content, and the website was designed to work well on various devices and platforms.

The website aimed to reflect the high-quality content she produces, and the website was strategically designated for advertisements to generate revenue.

Another aspect of the redesign was accessibility. The responsive design ensured that the content and user experience adapted seamlessly to different screen sizes and devices, enhancing Ilmie's online presence and reader engagement.

In addition to the revitalized brand and website, a refresh of Ilmie's social media presence was also undertaken. This involved overhauling h er existing posts and introducing new content that authentically mirrored her personality. Photography played a crucial role in this refresh, allowing Ilmie to take a more prominent and personal role in her social media content.