I'm Ray — a Digital Art Director with 10+ years across brand, campaign, and product. Usually all at once. Right now I lead design at Walmart Canada — directing cross-category campaigns, building asset systems, and keeping craft sharp across a team of eight. Before that, I was a Product Designer at Dynamic Funds, where I worked on the design system and digital platforms behind one of Canada's largest asset managers. Both roles were in-house, which means I know how big organizations actually work — the approval chains, the brand governance, the pace — and how to make good work happen inside all of that anyway. I care about hierarchy that actually guides people, copy that doesn't try too hard, and interactions that feel worth the attention. Outside of work I travel, cook, take photos, and occasionally prototype things I'll never ship.