In 2018, Foresters Financial hosted a conference in Jackson Hole, Wyoming, which offered a blend of professional development, product insights, community engagement, and exotic global destinations. The design process involved creating a compelling, multi-dimensional marketing campaign to inspire and motivate advisors to attend the conference. The main challenge was to create a visually and emotionally compelling story that would appeal to the target audience.

A detailed visual investigation was conducted, using photos from various sources to capture the essence of Wyoming and Jackson Hole's breathtaking vistas. The campaign's aesthetic was built on the chosen pictures, which not only captured Jackson Hole's beauty but also provided direction for the entire campaign. The colour scheme was chosen to promote sentiments of adventure, aspiration, and a connection to the environment. Combining gentle earth tones with vibrant highlights produced a warm and visually appealing atmosphere.

I drew inspiration from Jackson Hole's innate charm and Foresters Financial's core beliefs to create the campaign's desired vibe. The pictures showed advisors as intrepid travellers prepared for personal and professional development.

The multifaceted marketing campaign successfully sparked interest among the advisors at Foresters Financial, with expertly chosen images and an emotionally stirring storyline fostering a strong bond between the advisors and the conference. The visual storytelling technique used for the conference campaign in 2018 demonstrated the effectiveness of smart design in inspiring and enticing target audiences in the field of finance and beyond.