Elevate Toronto

Category
Year
2018
Role

Freelance Designer

Link

Elevate Festival is the largest festival in Canada at the intersection of arts + tech. Featuring world-class speakers, arts + culture events, opportunities to grow your business, and a space to find your people.

The project involved careful planning, collaboration with various departments, and adding new design elements that matched the tech-focused theme of the conference and Toronto's lively culture.

Working with event planners and venue managers, the production design created visually appealing main and breakout stages with moving LED screens, interactive displays, and new lighting to improve speaking presentations. Clear and consistent wayfinding signs led people to different areas, classes, and networking areas, ensuring all guests could see and access them.

The production design turned the conference sites into interesting and immersive places, showcasing Toronto's tech scene. Attendees loved the visually appealing spaces and interactive installations, making the experience memorable and educational. Elevate Toronto's branding was integrated into the event's physical design, giving it a uniform and easy-to-recognize look.

The innovative showcase of cutting-edge technologies was made possible through interactive installations and technology displays. Well-thought-out space planning and signage made it easy for attendees to get around the conference sites, allowing them to fully participate in sessions and network.

In conclusion, Elevate Toronto's production design project successfully combined innovative design ideas, branding integration, and strategy planning to create an interactive, networking-focused event.