R3BL Therapy

Category
Website
Year
2022
Role

Lead UI/UX Designer

Link
https://www.r3bltherapy.ca

R3BL Therapy's website faced issues with outdated design and poor user experience, hindering access to essential information and deterring potential clients.

A complete redesign was undertaken using Squarespace's platform, focusing on a modern, user-centric design that resonated with mental wellness visitors. The redesign involved a thorough review of the existing website, user feedback analysis, and defining design goals. User-centered design was developed, with wireframes and prototypes emphasizing intuitive navigation and information hierarchy. A calming visual identity was created using soft colors, imagery promoting mental wellness, and typography conveying professionalism and empathy. Squarespace was customized to align with the design goals, content was migrated to the new design, and the website was responsive across various devices. User testing was conducted to gather feedback on the redesigned website's usability and effectiveness. The redesigned website improved user experience, increased engagement, and aligned with R3BL Therapy's brand values.